Eight years leading all paid acquisition and a cross‑functional team on an 8‑figure annual budget, with paid search as the lead channel and a new profit record set every single year.
SaaS & tech growth · search first
Growth starts with
traffic acquisition.
It ends in more MRR.
I'm Kevin. I've spent 10 years growing SaaS and tech products, with more than $75M in profitable ad spend behind me. I start with paid search, then follow your users through the landing page, app, signup and checkout, and A/B test every step with your product, design and engineering teams to lift conversion rate.
Worked with
and more
and more
- profitable ad spend, cumulative
- $75M+
- growing SaaS and tech products
- 10 years
- annual paid budget I run today
- $10M+
- markets I've run ads in
- 15+
Including
- US
- CA
- UK
- MX
- FR
- DE
- NL
- ES
- IT
- CH
- HK
- SG
- AU
- TW
- and more
01 · How I work
Search gets people in the door. The rest of the funnel decides if they pay.
Ten years in, I've seen most of the ways a funnel leaks, so I get up to speed fast. Some of the biggest wins I've found were on a pricing page, in a signup form, or in a tag that wasn't firing.
- 01
Search first
Google and Microsoft Ads come first, where intent is highest. Meta and other channels follow when they make sense.
- 02
Measure it properly
Tags, events and attribution get checked before anything else, because every recommendation depends on that data.
- 03
Follow the user
I go through your funnel the way a new visitor does, and note every point where people slow down, hesitate or leave.
- 04
A/B test everything
My favorite lever for conversion rate. Ads, landing pages, signup, pricing and checkout, always with a next test lined up.
| Area | What I check | Typical recommendations |
|---|---|---|
| Account & bidding | Change history, budget cuts and restores, bid strategies, the conversion goals bidding learns from | One clean goal list for bidding, budget as the main lever, and a phased relaunch |
| Search terms & traffic | Match types, AI Max and broad matches, brand leaking into non‑brand, device and network split | Negatives and brand exclusions, device adjustments, low-quality matching switched off |
| Competition & demand | Auction insights, impression share, new bidders on your brand, demand by product and market | Brand defense with impression share and CPC caps, budget shifted to growing products |
| Tracking & attribution | Tag diagnostics, GA4 events, offline imports, consent mode, ad platforms reconciled against your database | Broken tags fixed, missing platforms restored, weekly reconciliation against your own data |
| Landing page to checkout | Ad-only landing pages, sign-up rate by campaign, paywall and pricing, mobile against desktop | Page, paywall and pricing tests, traffic shifted to the devices that pay back |
| Revenue & targets | LTV by product and country, CAC payback, sign-up to paid lag, cohort MRR | CPA and ROAS targets set from LTV and margin, budgets ramped in phases |
02 · Economics
Growth that pays for itself.
Volume is easy to buy. Most of my time goes into the numbers that decide whether it's worth buying: what a customer is worth, how quickly they pay back, and where the next dollar earns the most.
- LTV by channel, plan and market
- Cohorted MRR and retention
- CAC payback by channel
- Forecasting spend, MRR and ARR
- Marginal returns on new spend
- Targets set from your margins
03 · Results
Growth you can see in the P&L.
Long-running work in-house and through UPRYSE, plus audits for newer clients.
Seven years turning paid search into a profitable growth engine, through the company's sale to group.one, then a post‑sale audit that traced the sign‑up drop and set a phased relaunch.
An initial audit that pinpointed where paid search budget was leaking, followed by ongoing work to put every fix in place and turn it into clear, measurable growth for the business.
Legal AI platform
Legal AI · unnamed for privacy
A growth audit for an AI legal research platform that found high‑value signups never reaching sales and trial emails landing in spam, with fixes ranked by revenue impact.
04 · Teams
Growth runs through every team.
The fixes that matter most usually need someone else to design, build or approve them. I've spent years working alongside these people, and I speak each team's language.
- DesignersLanding page and UX tests
- Product managersOnboarding, paywall, pricing
- EngineersTracking specs, page speed
- Data analystsAttribution and cohort data
- FinanceBudgets, forecasts, margins
- CEOs & foundersGrowth targets, trade-offs
- SEO specialistsPaid and organic overlap
- PPC specialistsBids, structure, ad copy
05 · Working together
Start with an audit, or go straight to management.
Two ways to work together, both on fixed fees. No hourly billing, no long contracts.
Moving to management after an audit? The audit fee is credited toward your first month.
06 · Get in touch
Tell me about your product.
A few lines are enough. I'll reply personally within 2 business days with what I'd look at first.
- 01You send a few details about your product
- 02We talk through your goals on a short call
- 03You get a fixed quote and a start date
07 · About
I've worked in performance marketing since 2016, starting in France, then the UK and Barcelona. In 2018 I moved to Taipei to join Taroko and run paid acquisition for LegalTemplates, Termly and Resume Genius, and in 2022 I started UPRYSE to keep doing that work hands‑on, without a traditional agency layer in between. When you work with UPRYSE, you work with me directly: no account managers, no handoffs to junior staff, and everything stays in your own ad accounts.
Today I'm also Head of Growth at Taroko, which builds and runs several SaaS products, LegalTemplates among them. I lead a cross‑functional team spanning PPC, SEO, content, product marketing and UI/UX, and personally run an 8-figure annual paid media budget across the portfolio.
I work with teams across the US, Europe and Asia, and build my own analysis tools on the ad platforms' APIs, so every recommendation rests on the full dataset, not a sample.